What do you want mobile to achieve for your business?
If you are starting by looking at mobile technology devices, apps, online services etc. that’s akin to building a house by putting on the roof first, then the walls and finally the foundations and plumbing… an approach that simply does NOT work!
Mobile strategy is about leading with your business objectives not with technology. Your business will have multiple objectives, both internal and externally focused, so you will need to decide where to best invest your time, effort and resources. An internal focus might relate to being more effective or efficient in business processes fulfilled by employees or partners; An external focus might be to service your customers better or to find new ones.
Once you have worked out the business rationale and mapped out your (business-aligned) mobility strategy, you are then able to go out and find/build the technology solution(s) to deliver the new internal/external business benefits.