Having a mobile strategy is about gathering the right business requirements at the outset and then answering one simple question:
What do you want mobile to achieve for your business?
If you are starting by looking at mobile technology devices, apps, online services etc. that’s akin to building a house by putting on the roof first, then the walls and finally the foundations and plumbing… an approach that simply does NOT work!
Mobile strategy is about leading with your business objectives not with technology. Your business will have multiple objectives, both internal and externally focused, so you will need to decide where to best invest your time, effort and resources. An internal focus might relate to being more effective or efficient in business processes fulfilled by employees or partners; An external focus might be to service your customers better or to find new ones.
Once you have worked out the business rationale and mapped out your (business-aligned) mobility strategy, you are then able to go out and find/build the technology solution(s) to deliver the new internal/external business benefits.
Ok, so you purchased the kiddies (or for yourself perhaps) a shiny new Samsung or Google Android device for Christmas. Before bundling it all up in some nice wrapping paper, your very next step should be to protect it from a serious number of mobile app nasties out there on the Google Play Store or Amazon (and other stores alike).
Not sure where to go? Take a step over to AV-TEST and check out their review of the top apps to protect you. They are independent and referred to quite often by the big guns in the IT industry, so are trustworthy.
Need to wait up until your gadget-addicted littlies are sleeping so you can put the new gadget under the tree? I suggest you make a good strong cup of your favourite beverage and then download a full PDF report of the 2013 AV-Test results for Android here. Happy Reading!
Gartner identifies the top 10 Strategic technology trends for 2013 and all include an aspect of mobility – go take a look at http://bit.ly/PGEkqT